Good stuff from Sernovitz for those of you getting ready to launch your first WOMM campaign.

Original link here: HOW TO GET YOUR WOMM PROGRAM OFF THE GROUND.

“[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.]

You can have amazing word of mouth. You can get your happy customers and fans telling everyone about you — you can be great at this. Here’s how to get started:

1> Focus on a single group of talkers
2> Test something today
3> Repeat

1> Focus on a single group of talkers

Don’t start by trying to get everyone talking — start by trying to get someone talking. Maybe it’s a group of local daycare moms, restaurant servers, librarians, or auto mechanics. A good focus on specific talkers means you’ll have a better chance of creating something they want to share.

2> Test something today

By the end of the day, test a new topic with this group. Invite them to an event, give them a special sample, ask them for feedback, or just say thanks. It might not work, but that’s OK. There’s always tomorrow.

3> Repeat

Next week, try it again. This time with a different group and a different topic. When you find something that works, try it again — but bigger this time. There’s no science or secret recipe to great word of mouth, just a commitment to trying lots of ideas designed to find your talkers and figure out what gets them sharing.”