Two Roles, That’s It Kid

two-oranges-small11

If you really think it through, there are only two roles within any Company’s organization:

  1. Sales; and,
  2. Sales Support.

If you’re truly a Customer-Centric organization, then there quite simply can’t be any other role within your Company.

Period.

If you do have other roles, then you’re a product-centric company.

Everyone in your organization ultimately touches the product (service), the process, and definitively affects the Customer’s Experience.

It’s about a different paradigm: focus on your products, or focus on how your Customers EXPERIENCE your products.

Advertisements

One comment

  1. how can one influence the end user to get that experience….Marketing, salespeople, social media…..a video perhaps…….the world is becoming a visual society and seeing continues to be about believing and then it is how your product performs which is another excellent topic of discussion.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s