Check out the e-mail (it’s real, as typed to me) that I received this morning. Per what we learned this week, is this the proper way to write a VBR (Valid Business Reason)?

“Hello Craig,

Can we chat later this week? I wanted to drop you a quick email and let you know that several new packages and pricing options have recently been developed for businesses like yours.

I would enjoy the opportunity to discuss how we can customize a solution that will meet your online collaboration needs.

Please let me know a convenient day and time to discuss.

Regards,

Don’t forget the main rule: NEVER start with “I” !!

The VBR is not about “you,” it’s about the Buying Influence (BI), and what’s in it for them!