The WOMM Manifesto!

[WOMM = Word-of-Mouth Marketing]

We’ve received e-mails (and questions via a regional trade show) this week about our passion for WOMM, where it came from, and why… I think it’s best described via Andy Sernovitz’s “WOMM Manifesto” below:

  1. Happy customers are your best advertising. Make people happy.
  2. Marketing is easy: Earn the respect and recommendation of your customers. They will do your marketing for you, for free.
  3. Ethics and good service come first.
  4. UR the UE: You are the user experience (not what your ads say you are).
  5. Negative word of mouth is an opportunity. Listen and learn.
  6. People are already talking. Your only option is to join the conversation.
  7. Be interesting or be invisible.
  8. If it’s not worth talking about, it’s not worth doing.
  9. Make the story of your company a good one.
  10. It is more fun to work at a company that people want to talk about.
  11. Use the power of word of mouth to make businesses treat people better.
  12. Honest marketing makes more money.

Sign up to the right for the book, we’ll send you a copy… and on top of that, after you read the book, we’ll sponsor ($$) a cool WOMM idea for your LYard!

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