Careful, you could get burned.  BIG TIME.

How’s that?

Well, sales training “starts and stops”… and often ends up as a “pump me up” day or session, where, at best, sales people walk away with a “good feeling” and are fired up.

The fire dies though, and it doesn’t even take water… just a couple of days, a week or two at max… and it’s back to the same ‘ol usual order-taking.

Sales training starts and stops, and therein likes the problem: there’s no development, there’s no cultural change.

 

Train (v.):“to teach so as to make fit, qualified, or proficient”

Develop (v.): “to make active or promote the growth of”

“Training” can be dangerous.  I like a salesperson ACTIVE, and I most certainly like to help them GROW their skillsets.

Who cares about classroom work; terminate and cancel all of your “teaching.”

If you’re concerned about the quality of your sales force, you’ll invest in a METHODOLOGY that drives development and true cultural change.