Insights… and VALUE

 

It was a cold morning at a subway station in Washington D.C. A young man walked through the crowd, opened his violin case, and proceeded to play for 45 minutes.

Thousands of people walked by him, it was rush hour. Only six people stopped to listen. Twenty people threw change into his case, for a total of $32.

What people didn’t know:

  • it was Joshua Bell;
  • playing 6 of the most intricate Bach pieces;
  • on a $3.2 million violin;
  • and 2-days earlier he played in Boston to a sold-out crowd, where ticket prices started at $100/seat.

If people had the above Insights, they would have stopped, and Joshua would have garnered a crowd of hundreds, if not thousands. People walking towards the music could “hear” that the music was different, but their blockers were on… and he was playing for quarters, not $100’s.

What Insights should your prospects & customers know about your company?

Our job as sales/marketing professionals is to create VALUE.

Insights do just that. Remove the blockers.

[Joshua Bell in DC Metro a true story]

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