There’s ONE THING you can’t do without to close a sale:
CREDIBILITY.
It’s simple, it’s about TRUST.
Oh, and don’t forget, you can never have enough Credibility; the more you have, the faster the sales process will move forward.
Always check your Credibility during a sales call.
Recall this slide from CS (Conceptual Selling):
Without Credibility, you’ll lose those powerful stats.