There’s ONE THING you can’t do without to close a sale:

CREDIBILITY.

It’s simple, it’s about TRUST.

Oh, and don’t forget, you can never have enough Credibility; the more you have, the faster the sales process will move forward.

Always check your Credibility during a sales call.

Recall this slide from CS (Conceptual Selling):

Without Credibility, you’ll lose those powerful stats.