How often have you thought up an elaborate promotion to get your team and customers excited about your product(s)? It seems like the more elaborate the promotion the less likely it is to succeed.
Dollar Shave Club does a great job of holding monthly contests that are both simple and fun. Check out their most recent one below.
http://www.dollarshaveblog.com/winter-is-coming/
You should consider “keeping it simple” when planning your 2013 promotions.