When you look at a Swiss army knife you quickly realize it is more than a knife. With a corkscrew, tweezers, screwdriver and can opener, it is clear, this is a tool capable of many functions.
When you offer your customers products or services what sets you apart? Do you take the knife approach, only there to help with one thing? Or are you the tool, capable of helping your customer with a variety of tasks?
You may be a great “knife”, but customers are looking for support in a variety of ways. They are looking for a tool that can help them get more done with their limited resources.
In this case, being a tool is a good thing.