Cut Everything In Half

We’re all busy; and we get hundreds of e-mails, voice-mails, text messages, etc… every single month.

Do your customer a favor:

  1. Draft your email/vmail/proposal;
  2. Re-read it;
  3. Then reduce the number of words by 50%.

Your customers will appreciate it, you’ll gain more credibility, and your message will be that much more powerful.

[This post used to be twice as long]

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