We’re all busy; and we get hundreds of e-mails, voice-mails, text messages, etc… every single month.

Do your customer a favor:

1. Draft your email/vmail/proposal;
2. Re-read it;
3. Then reduce the number of words by 50%.

Your customers will appreciate it, you’ll gain more credibility, and your message will be that much more powerful.

[This post used to be twice as long]