Some definitions surrounding TEB so you know what the heck we’re talkin’ about.
Word-of-Mouth Marketing: Advertising is the cost of being BORING! Try some WOMM! WOMM defined: 1) giving people a reason to talk about your stuff, and 2) making it easier for the conversation to take place.
Sales Methodology: a sales process that is repeatable, manageable, consistent, and SEQUENTIAL! Setting strategies for complex sales; creating a sales process around sales funnel; understanding the customer’s buying process; creating a sales call planning process; creating a process to manage and grow strategic accounts.
Messaging: Blah, Blah, Blah! Too many times us sales people talk, and talk and talk… and often about nothing the prospect needs or wants to hear. Posts in this section of the TEB help us all focus on succinct messaging… that is RELEVANT to moving the sales process forward.
The Thought Police: Articles and Blog posts from some of the great sales and marketing Thought Leaders out there! This is always good stuff, cause these are the dudes from whom we’re learning!
Spaghetti-on-the-Wall: Throw some spaghetti on the wall, and see if it sticks! WOMM, Messaging, and Sales Ideas to try at home!
What the Frush!: Simply put, posts on how NOT to do things!
Beers & Flip Flops: The lighter side of TEB, quick reads and videos for a laugh, but always relevant.